About the founder

Rebecca Prince-Ruiz OAM, the founder of Plastic Free July, is a change maker.

In 2011, concerned by the amount of plastics going into landfill, Rebecca Prince-Ruiz encouraged 40 of her friends to avoid single-use plastic for the month of July. Over the next few years the campaign rapidly grew from 40 to 400 then 4000 and Plastic Free July was born. The Plastic Free Foundation was established as an Australian based registered charity in 2017 to support the growing global movement.

With over three decades of experience in environmental and waste management, community engagement, and sustainability behaviour change, she has a unique perspective on the role of individuals in environmental issues. Rebecca has participated in plastic pollution research expeditions in Australia, the Pacific, Atlantic and Indian Oceans, and has explored the waste issue and innovative solutions to plastic pollution worldwide.

A Churchill Fellow and co-author of Plastic Free: The Inspiring Story of a Global Environmental Movement and Why It Matters, she believes that by changing our relationship with plastic and challenging our consumption, together we can take action to end plastic waste and enjoy a healthy world.

Rebecca is a seasoned presenter, media spokesperson, TEDx speaker, and sustainability professional who is motivated to care for people and the planet.

In 2023 Rebecca was appointment a Member of the Order of Australia for services to conservation and the environment.